Winning as an entrepreneur means THINKING DIFFERENTLY.
Who is Kay Martin?
Chic, fun, fabulous are just a few words used to describe our next featured guest on Diamond spotlight Monday's. Kay Martin also is known as "Cupcake Kay" has been thrilling her clients with decadent gourmet sweets since 2011. Hailing from B-Town, Baltimore MD. This Glam cupcakenista is not your average baker. As a veteran of the United States Air Force, she has had a lucrative career in the arm forces and has made waves on the hip hop culture scene. As an emcee, she has wrote and co-produced mixed tapes and her own album, but her love for baking has stood the test of time allowing her to turn this hobby into a chic private gourmet cupcake company.
Located in New York, Cupcake Kay provides a touch of glam, while giving each client a VIP experience. Through her private events and catering services, she has served countless celebrities and continues to strive to expand her brand to new heights. Currently, Kay is pushing herself to new levels by revamping her brand and developing new couture cupcakes flavors and gourmet cookies to her product line. She is also expanding her services to include hosting and speaking engagements while increasing her presence through her website Confessions of a Cupcakenista and social media platforms.
What made you get started in your industry?
Baking was both a hobby and gift that was not nurtured for many years. And what began as a hobby grew in slowly grew into a business. When I was studying business in college, I studied many business models and realized that it was very possible to make a great living within the food/baking industry. Additionally, I also watched many baking shows on the Food Network and I felt that I could come up with my own amazing recipes, and from there, it was solidified!
Walk us through the step-by-step process that you went through to get to where you are today. What was the first thing you did?
The first thing I did was come up with a name and have a logo designed
1. I started off very small. I began baking cupcakes and other small treats for friends and family for special events i.e. Baby Showers, Birthday Parties etc.
2. I watched many DIY videos on YouTube and read many books on baking techniques
3. I took a Wilton Cake Decorating class, offered at Michael’s
4. I relocated to New York from Baltimore, MD. From there I started doing small intimate events which lead to large scale events
5. I registered my business, began my business plan, upgraded my logo+website and began to create content + build a strong presence on Social Media.
6 .I consistently networked, participated in legitimate sponsorships and grew my followership on Social Media
7. I collaborated with other PR Firms and Event Planners for word to spread about my brand and products.
8. I never gave up.
What do you consider are your specialty?
Alcohol infused cupcakes are my specialty
Do you see yourself making this full-time?
I absolutely want to bake full time and eventually take my brand nationally.
What can we always expect from your company/brand?
People can always expect quality products made with superior ingredients and for the brand to continue to evolve.
What was the best advice you every received and why?
The best advice I’ve received is not to quit! I think this is the best advice because it’s easy to work in a business when it’s thriving and everything is going well. But it takes real grit and heart to hang in there with a business when things are not ideal or going as smoothly as you’d like. And most importantly, business will have challenges, ups and downs and it’s important to stay committed to your business endeavor, even when times get tough.
What tips can you recommend that you’d would most likely only share with a close friend or comrade on success?
1. Make up your mind and truly commit to your business endeavor, craft or product.
2. Do your due diligence and research on your industry so that you are not going into an industry blinded!
3. Network! Network! Network!
4. Believe in yourself and your craft no matter what!
5. It won’t be easy but it will be worth it!
What can we expect from you and your company/brand in the next 5 years?
In the next 5 years you can expect to see more online and mail order services, increased Social Media presence and a physical retail space.
What do you think will be the next big change or shift in your industry?
I think the baking industry will start to see more unconventional ingredients used in confection dishes.
If a young entrepreneur walked up to you asking for your advice and you only had a few minutes to give ‘em your best tip, what would it be?
1. Never give up!
2. Utilize resources available to help take your business to the next level i.e. Social Media, the internet, YouTube, your local Public Library, SBDC (Small Business Development Center)
3. Invest in yourself
4. Continue to learn more about your craft/business/industry
5. Find a mentor and an accountability partner
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We were thrilled to interview such an amazing person. To catch Kay in action and to find more information on how Cupcake Kay can cater your next event email her at firstname.lastname@example.org or visit her website www.confessionsofacupcakenista.com
We are beyond excited for what's ahead for Cupcake Kay’s NYC as she brings more fabulousness to each new event she hosts.
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