Introductory Guide How to Sell On Etsy

Do you make beautiful one of a kind handmade items and your friends and family are always telling you, ” you should totally sell this” If so, Etsy is the right place for you! Note, this post may contain affiliate links. Please read our disclosure for more info


What is Etsy?

Before we go further on how to sell on Etsy. Let’s get down to the basic of what Etsy is and how do you use it? Created by Robert Kalin, Chris Maguire, Haim Schoppik, Jared Tarbell, the site launched in 2005. Etsy is an e-commerce website focused on selling a variety of handmade, vintage or unique factory manufactured items on their website. Users create shops or profiles to sell or buy items. Similar to Facebook, Etsy has a unique community which connects buyers and sellers to each other, you have the option to like and follow a shop and heart your favorite items. Etsy also makes suggestions on items you may like or similar items to what you have previously purchased. They also give its users an areas to request future notifications if a shop is closed or out of stock on an item. With well over 29 million buyers and 1.8 million sellers. Etsy is a community that ranges from the individual crafter to the established small business owner. The shops and items for sale make for a one-of-a-kind shopping experience. That keeps you coming back.



Joining and starting a shop on Etsy is FREE. There are three basic selling fees: a listing fee, a transaction fee, and a payment processing fee. It costs $0.20 to publish a listing to their marketplace. A listing lasts for four months or until the item is sold. With over 2 billion in sales last year. It doesn’t take much to list your items and once a sale is made, Etsy’s transaction fee is just 3.5%. There is a standard payment processing fee of 3% + .25.


Related: How to make money online? – 8 Ways to Create a Side Hustle

Who is Etsy Audience?

Looking to reach a specific audience, Etsy is a great place as they opened a marketplace geared towards the DIY’er. Etsy studio will showcase DIY projects along with the tools and supplies needed to replicate such items at home. Allowing you to teach, inspire and sell all at the same time.


Etsy Studio will showcase DIY projects alongside supplies and tools, making the path from inspiration through purchase simple for your shoppers.


A variety of products is sold on Etsy, including art supplies, party goods, handmade products and vintage pieces. In order to sell products on Etsy, users must create a username and have the option to create a shop name. The only downside with the username is it cannot be changed once created. However, your shop name can be changed at any time.



Getting started on Etsy

  • Before getting started take some time to understand what you can expect from Etsy whether you want to sell, buy, or browse.
  • Review their seller fees and policies to make sure that selling on Etsy is right for you and your business.
  • If all things align, it’s time to create an account
  • Click register at the top of the screen
    Fill out the form.
  • Choose how your name will publicly be displayed first name only, initials or using a nickname.
  • Add a valid email address
  • Create and pick a username and password. One unique thing is user names can not contain space, symbols or the word Etsy.
  • If you are planning to use Etsy within the United States, you do not need to confirm your account.
  • Now that you have an Etsy account, create your public profile and bio.


Open your shop

  • Click Sell on Etsy at the top right of the site or Open a shop at the bottom left.
  • Follow the prompt to select the language your shop use.
  • Set the currency and payment method if you will be taking credit of debit cards or using PayPal.
  • Choose your shop’s name
  • Create your first listing. This listing can be physical or a digital file. Etsy provides great advice through their Sellers Handbook for photography advice.
  • You maybe required to provide a credit or debit card, PayPal, and/or bank for billing information.


As we previously mentioned creating a shop is free, however, each listing that is posted your shop costs $0.20 and will remain on your page for 4 months, or until someone buys the product.


The sale prices of products are determined by the shop owner. However, Etsy claims 3.5% of the sale price of each listing. Shop owners are sent a bill at the end of every month containing the fees they owe, they typically have until the 15th day of the following month to pay their bill. Since creating an Etsy shop is possible for international regions. A global shipping feature is available on the website. Moreover, making it possible to sell your products virtually to anyone around the world. That’s why it’s so essential to understand for this website you just can’t list your products and expect it to sell. You have to put in the work if you want to run a successful Etsy shop.

Steps to running a successful Etsy shop.

While we do not sell any products on Etsy and nor are we claiming to. We do use the website very frequently through out the year as buyers. This is our go to place for all invitations, crafts and small cake decorating items. It’s essential as a buyer that we look for catchy shops that not only stand out but have outstanding quality, affordable pricing and great customer service.


Making your product standout as well as buzz worthy is one of the essential keys to running a successful shop on Etsy, be creative! To start you will need basic running knowledge on how to upload pictures, as well as send and receive emails. Navigating the shop is quite simple once you get the hang of using their dashboard. Here is a quick guide through the tabs and links at the top of your dashboard to give you a better understanding of the system.


Etsy also offers statistic and strategies tips to sellers. Take advantage of their Shop Stats tools, which tracks how many people are looking at your items. It is a great way to track your shops traffic for marketing. Also be sure to utilize the price strategy tool to gauge your price range for maximum profits. Etsy has fantastic articles in the help section of their website to help you troubleshoot should you have any difficulty navigating through their site, be sure to utilize it when creating your shop. Etsy has been known to target sellers with price points under $50 to highlight in their popular Editor’s Picks sections, see below:


Now, that you have a better understanding on how to sell on Etsy it’s important to understand if Etsy is the right place for you and your brand. There are plenty of successful shops on this website, but with any success, it comes at a price. You have to be willing to make the sacrifice to build your audience to maximize your profit. We hope you found this blog helpful. Happy Selling! 🙂


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Resources that will help!


Recommended Books

Etsy-Preneurship: Everything You Need to Know to Turn Your Handmade Hobby into a Thriving Business

Etsy Empire

Etsy Excellence



Etsy Conversations Podcast 

Elise Gets Crafty

How they


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